Wednesday, December 8, 2021

YouTube Can Help Take Your Business Where You Want It to Go

 I think if you took a deep look at it that you are probably paying too much to train your employees. If you account for the cost of the resources and the time it takes to properly train someone, you are talking a substantial amount of money. There is a way to use YouTube to subsidize your training practices and get the information you need your new employees to see more cost-effectively. 

YouTube and Your Business

Let’s not take a lot of time telling you about YouTube. If you don’t know what YouTube is you are in for a rude awakening once you see it. YouTube has billions of videos and that is a good thing for people. You can learn how to fix your car, care for your houseplants, or format that screenplay that has been in your OneDrive for the past ten years. For this reason, it is a great resource for business, as well as something that you need to keep an eye on.

YouTube can end up costing your business quite a bit too.

Anyone that has been on YouTube knows that there are literally millions of hours of videos about any topic important to any human being. It’s a lot of content. In fact, according to Google, the parent company of YouTube, nearly five billion videos are watched on YouTube every day. This is why many organizations have chosen to block or limit the use of YouTube. 720,000 hours of new video content is updated every day, and a lot of it is video game and movie reviews.

So, How Can I Use YouTube to Improve My Business?

There are many ways to use YouTube to your business’ benefit, but we’re not going to get into marketing and content creation here. Really, all we want to impress on you is that no matter what your business does, there is a literal library of content out there that, if you use it properly, can be beneficial to your business. 

Using existing YouTube content can help you educate your staff about your type of business goals, your culture, your market, the services you provide your customers, customer relationships, physical and cybersecurity, and much more. To do this, you’ll have to learn how to make a playlist. 

How Do I Make a Playlist?

Just as you would if you were making a music playlist, YouTube provides the ability to put together a playlist of videos. By choosing videos that can help improve the knowledge base of your staff, you can get them to quickly learn what you need them to learn to do their jobs more proficiently. Here’s how to do it:

  1. You find a YouTube video you want to add.
  2. Directly under the video, you will click the Add to button.
  3. There will be a dropdown menu. Choose Create new playlist.
  4. Enter a name for the playlist.
  5. Choose any privacy settings you want to enact for the playlist. For businesses, we suggest unlisted.
  6. Click create.

That’s it. Then you can add to the playlist by clicking on the Add to button under a video and placing it on the corresponding playlist. You will quickly find that the hardest part about building a playlist is watching content. Once your playlist is finished, however, you will reap the benefits as your staff will become more knowledgeable and start asking the right questions about how to do their jobs better. 

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